I think one of the reasons we are not getting any sales is the website does not appear in Google's list unless you type more specific keywords in the search. I have added more keywords today.
A web designer is VERY expensive. Locally it is $1250 for 10 pages and our site has 1600 pages.
GoDaddy's Search Engine Optimization (SEO) tools are not made for a shopping cart because it returns errors for items that are "built-in" to the cart.
The shopping cart has embedded programming (that I can't get to) that shows as an error in the SEO tools. The SEO tool says a colon (

is an invalid character and the shopping cart adds a colon after the title on every page of the website. The SEO tool indicates errors on pages that have the following: title:category, title:about us, title:help, title:welcome.
The pages about us, help, welcome are limited access pages on the shopping cart feature with GoDaddy, you can see the source code, you can copy the code, modify the code BUT you can't get to the hosting site to upload the modified code. The hosting address is not available for the shopping cart feature.
So I have decided to ignore the error messages about the colon (

, maybe the SEO software from GoDaddy has a problem with the colon (

but spider/crawlers don't. Google finds the page when I type in REALLY specific keywords so the colon (

must not be too much of a problem.
I can't seem to get a handle on getting other like sites to link to our site. Links-in and traffic are a higher priority for the Google spider when it crawls a site, the keywords are no longer used to return your site high on the list after a search.. If the crawler sees a lot of links and hits to your site it deems it popular and ranks it higher the list when searched.
I am bummed. We have not gotten any response from the mass mailing of the brochure. I am sure I have unrealistic expectations.